The Latin American and Iberian Journal of Law and Economics


It is an old desire of men and women to write their experiences on documents with different degrees of privacy. Since the private and personal diaries - which play the role of silent partner - to the increasing levels of emotions daily noticed in the so-called social networks (such as Twitter or Facebook) by which individuals express and reveal their reactions and opinions. The degrees of elaboration, extension or depth of opinions appearing on the Internet, and the treatment of certain texts, have determined the profile of these tools of dissemination and how they are used. According to Mercado -Kirkegaard (2006) millions of people worldwide maintain blogs or "internet journals", covering a huge range of topics, being very popular in technology, marketing, media and discussion of legal issues.